FRIME STRENGTHENS ITS COMMITMENT TO A RESPONSIBLE FISHING INDUSTRY BY JOINING THE NFI AND THE SUSHI COUNCIL

The fishing industry faces significant challenges in terms of responsibility, quality, and transparency. In this context, FRIME continues to advance in its commitment to excellence by adhering to the National Fisheries Institute (NFI) and the Sushi Council, two key organizations that promote responsible practices in fishing and tuna production.

This decision strengthens our leadership in the sector and allows us to continue offering high-quality tuna, meeting the highest standards in traceability, food safety, and ethical supply chain management.

NFI: Commitment to Food Safety and Traceability

FRIME’s adherence to the NFI aligns with our top priority: ensuring food safety and promoting responsible fishing practices. As one of the leading associations in the U.S. fishing industry, the National Fisheries Institute focuses on three fundamental areas:

• Encouraging seafood consumption while ensuring top quality.
• Guaranteeing high standards of food safety.
• Promoting responsible fishing practices across the industry.

Being part of this organization enables us to collaborate with other industry leaders, helping to build a business model based on transparency and consumer trust.

Leadership in the Sushi-Grade Tuna Market

The sushi-grade tuna market continues to expand, and at FRIME, we reaffirm our position as a leader in this segment by joining the Sushi Council. This organization brings together companies and experts in the field with a common goal:

• Ensuring the authenticity and safety of sushi-grade tuna.
• Establishing quality standards to strengthen consumer trust.
• Promoting the consumption of high-quality sushi in global markets.

Our membership in the Sushi Council allows us to continue innovating and ensuring that each sushi-grade tuna product meets the highest standards of freshness, quality, and responsible fishing.

Transparency, Innovation, and Responsibility in the Fishing Industry

FRIME’s involvement with the NFI and the Sushi Council reflects our business philosophy, which is built on three fundamental principles:

• Responsibility in fishing and production, ensuring that each product meets the highest industry standards.
• Innovation in the fishing industry, optimizing quality and efficiency throughout the supply chain.
• Transparency and traceability, providing clear and detailed information about the origin of our products.

“Joining the NFI and the Sushi Council strengthens our strategy of responsibility and quality. At FRIME, we believe in an ethical fishing industry and in the importance of offering products that not only meet the highest standards but also ensure the well-being of everyone involved.” – Pablo Múgica, CEO of FRIME

Towards a More Responsible Fishing Industry

FRIME’s commitment to responsibility and quality drives us to continue working on initiatives that reinforce consumer and partner confidence. Our vision for the future is based on three pillars:

• Offering high-quality seafood products, ensuring traceability and food safety.
• Guaranteeing that every stage of the supply chain reflects our values of responsibility and business ethics.
• Collaborating with other industry institutions to promote a more responsible and transparent fishing sector.

Participation in the Seafood Expo North America

As part of our commitment to excellence, FRIME will be present at the Sushi Council meeting during the Seafood Expo North America on Sunday, March 16, at 8 AM.

We continue moving forward in our mission to establish ourselves as a leading brand in the high-quality tuna market, adding value to the industry and contributing to a more responsible and transparent future.