FRIME revolutionises the market with the launch of ‘Tuna Fillets’

Aware of the importance of offering the market products of the highest quality and formats that adapt to current consumer needs, Frime, S.A.U., a company with a family tradition and leader in the marketing of sustainable tuna, is launching Tuna Fillets under its retail brand Køldfin.

Tuna Fillets are a new launch that promises to transform consumers’ culinary experience. The new format offers a regular and homogeneous cut of the tuna pieces, which ensures that the customer always gets a homogeneous portion, and is made up of three pieces of tuna weighing 375g. In addition, the supremas are presented in a chain pack, a solution designed for retail that revolutionises the way the product is defrosted and consumed.

As a result of a joint effort between the Retail and Research and Development (R&D) departments, the new tuna supremes will mark a before and after in the market. We have put a lot of time and effort into the creation of the new tuna supremes, with the aim of satisfying the wishes and expectations of the most demanding consumers.

We also know that our customers value not only the exceptional taste of our products, but also the environmental responsibility that motivates us. That is why our tuna supremes, like much of our tuna, come from sustainable fisheries, caring for the future of our oceans and preserving the richness of marine life, and this is reaffirmed by the MSC seal that accompanies them, says Pablo Múgica, General Manager of Frime, S.A.U.

Innovation and the development of new products mark the path of Frime, S.A.U.

Innovation has always been the hallmark of Frime, S.A.U., a company committed to continuous improvement. This launch is a strategic initiative of the company, which represents the commitment of Frime, S.A.U. to excellence, innovation and customer satisfaction.

In addition, this milestone can generate opportunities for growth and strengthening of the brand, as well as further positioning the company as a responsible and sustainable company. Traditionally, Frime, S.A.U. has developed its commercial activity in the professional segment, becoming the largest operator in distribution and marketing of processed yellowfin tuna in Europe.